Inter Maryland Soccer Club came to me as a vision with heart but no brand to carry it — a growing club that needed an identity as strong and unified as the team on the field. My job was to build the foundation: a brand and digital presence that looked established, trustworthy, and built to grow.
I developed the full brand strategy and a complete visual identity anchored by a bold, athletic palette — royal blue, black, and muted gold — and a badge built around the Maryland map, giving the club a crest that feels rooted in its community and ready to compete. From there I designed and built a clean, single-page Showit website engineered to introduce the club, communicate how it works, and convert visiting parents and players into sign-ups.
The result is a cohesive, professional brand that punches well above a grassroots club's weight — and gives Inter Maryland a foundation it can build a community on.